Beetroots have been used as a natural dye for centuries. In the 19th century, the juice from beetroots was used to create a deep red pigment for use in textiles, paper, and even cosmetics. Today, beetroot powder is still used as a natural food coloring, particularly in baking and confectionery. The deep red color of beetroots comes from a pigment called betanin, which is not only visually appealing, but also believed to have antioxidant properties.